Privacy Policy
Share of Voice customer privacy notice
This privacy notice tells you what to expect us to do with your personal information.
Contact details
Email: [email protected]
What information we collect, use, and why
We collect or use the following information to provide and improve products and services for clients:
Names and contact details
Addresses
Gender
Pronoun preferences
Occupation
Date of birth
Payment details (including card or bank information for transfers and direct debits)
Financial data (including income and expenditure)
Transaction data (including details about payments to and from you and details of products and services you have purchased)
Usage data (including information about how you interact with and use our website, products and services)
Employment details (including salary, sick pay and length of service)
Video recordings
Audio recordings (eg calls)
Records of meetings and decisions
Account access information
Website user information
We collect or use the following personal information for the operation of client or customer accounts:
Names and contact details
Addresses
Purchase or service history
Account information, including registration details
Information used for security purposes
Marketing preferences
Technical data, including information about browser and operating systems
We collect or use the following personal information for information updates or marketing purposes:
Names and contact details
Addresses
Profile information
Marketing preferences
Purchase or account history
Website and app user journey information
IP addresses
We collect or use the following personal information to comply with legal requirements:
Name
Contact information
Client account information
We collect or use the following personal information for dealing with queries, complaints or claims:
Names and contact details
Account information
Purchase or service history
Customer or client accounts and records
Location data
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information.
There is a list of possible lawful bases in the UK GDPR.
You can find out more about lawful bases on the ICO’s website.Which lawful basis we rely on may affect your data protection rights which are in brief set out below.
You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
Your right to erasure - You have the right to ask us to delete your personal information.
Your right to restriction of processing- You have the right to ask us to limit how we can use your personal information.
Your right to object to processing- You have the right to object to the processing of your personal data.
Your right to data portability- You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
Your right to withdraw consent– When we use consent as our lawful basis you have the right to withdraw your consent at any time.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.
Our legitimate interests are:
Under UK GDPR, we may process certain personal data where it is necessary for the purposes of our legitimate interests, provided that such interests are not overridden by your rights and freedoms. Here are the purposes for which we may rely on legitimate interests:
1. Client Communication To contact our clients or prospective clients with service-related messages, updates, or important notices related to ongoing or previous work.
2. Improving User Experience To analyse usage of our website, lead magnets, and campaigns to improve the user experience and effectiveness of our communication.
3. Security and Fraud Prevention To monitor and protect the security of our website, systems and data, including detecting and preventing fraud or other unlawful activity.
4. Service Optimisation To monitor, maintain and improve the performance and delivery of our services, including CRM automations, email flows, and paid media strategies.
Our lawful bases for collecting or using personal information for the operation of client or customer accounts are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.
Our legitimate interests are:
Under UK GDPR, we may process certain personal data where it is necessary for the purposes of our legitimate interests, provided that such interests are not overridden by your rights and freedoms.
Here are the purposes for which we may rely on legitimate interests:
1. Client Communication To contact our clients or prospective clients with service-related messages, updates, or important notices related to ongoing or previous work.
2. Security and Fraud Prevention To monitor and protect the security of our website, systems and data, including detecting and preventing fraud or other unlawful activity.
3. Service Optimisation To monitor, maintain and improve the performance and delivery of our services, including CRM automations, email flows, and paid media strategies.
Our lawful bases for collecting or using personal information for information updates or marketing purposes are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
Under UK GDPR, we may process certain personal data where it is necessary for the purposes of our legitimate interests, provided that such interests are not overridden by your rights and freedoms.
Here are the purposes for which we may rely on legitimate interests:
1. Marketing Our Services We may process your data to send you relevant content, newsletters, free resources, or promote our services (e.g. CRM setup, email automation, marketing strategy) if we believe they are of interest to you based on your previous engagement or professional role.
2. Client Communication To contact our clients or prospective clients with service-related messages, updates, or important notices related to ongoing or previous work.
3. Improving User Experience To analyse usage of our website, lead magnets, and campaigns to improve the user experience and effectiveness of our communication.
4. Business Development To identify business leads and opportunities, especially for B2B services, by analysing public business information, LinkedIn data, or data provided through contact forms or email sign-ups.
Our lawful bases for collecting or using personal information to comply with legal requirements:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
Under UK GDPR, we may process certain personal data where it is necessary for the purposes of our legitimate interests, provided that such interests are not overridden by your rights and freedoms.
Here are the purposes for which we may rely on legitimate interests:
1. Client Communication To contact our clients or prospective clients with service-related messages, updates, or important notices related to ongoing or previous work.
2. Security and Fraud Prevention To monitor and protect the security of our website, systems and data, including detecting and preventing fraud or other unlawful activity.
3. Service Optimisation To monitor, maintain and improve the performance and delivery of our services, including CRM automations, email flows, and paid media strategies.
Where we get personal information from
Directly from you
Publicly available sources
What information do we collect
In short:
We collect personal information that you provide to us.We collect personal data that you voluntarily provide to us when you express an interest in obtaining information about our services.
What personal information might we ask for?
That depends on the context of your interaction with us and the choices you make. Personal information we collect may include:
- Names
- Phone numbers
- Email addresses
- Contact preferences
- Billing addresses
- Contact or authentication data
- We do not process sensitive information.
Log Files
Share of Voice follows a standard procedure of using log files.
These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics.
The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks.
These are not linked to any information that is personally identifiable. The purpose of the information is for analysing trends, administering the site, tracking users' movement on the website, and gathering demographic information.
Cookies and Web Beacons
Like any other website, Share of Voice uses "cookies". These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimise the users' experience by customising our web page content based on visitors' browser type and/or other information.
Privacy Policies
You may consult this list to find the Privacy Policy for each of the advertising partners of Share of Voice.
Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Share of Voice, which are sent directly to users' browser.
They automatically receive your IP address when this occurs.
These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalise the advertising content that you see on websites that you visit.
Note that Share of Voice has no access to or control over these cookies that are used by third-party advertisers.
Who we share information with
Others we share personal information with
Organisations we’re legally obliged to share personal information with
Suppliers and service providers
We may share your details with third party service providers, vendors, contractors (‘third parties’) who perform services for us on our behalf which require access to your infirmation to do that.
They will not share your personal information with any other organisation other than us.
They commit to protect your data on behalf of us.
These are the categories of third parties that we may share your personal information with:
Affiliate marketing programs
Ad networks
Communication and collaboration tools
Data analytics services
Performance monitoring tools
Retargeting platforms
Sales & marketing tools
We may also need to share your personal information in the following situations:
Business transfers. We may share your data in the event of any merger, sale of company assets, financing, acquisition of all or a portion of our business to another company
Affiliates. We may share your information with our affiliates. Affiliates include our parent company and any of our subsidiaries or companies in our control.
Business partners. We may share your information with business partners to offer certain products, services, or promotions.
How long we keep information
Sharing information outside the UK
We disclose your personal information to our approved service providers, some of whom are located outside the European Economic Area (EEA). Non-EEA countries may not always offer the same level of data protection as the EEA, which is why European law restricts the transfer of personal data outside the EEA unless certain criteria are met.
Many of our third-party service providers are situated outside the European Economic Area (EEA), so when they process your personal data, it may involve transferring it outside the EEA.
Whenever we transfer your personal data outside the EEA, we strive to ensure a comparable level of data security by implementing at least one of the following measures:
We only transfer your personal data to countries that the European Commission has deemed to provide an adequate level of data protection.
In cases where we engage specific service providers, we may use contractual agreements, codes of conduct, or certification mechanisms that have been approved by the European Commission, ensuring that your personal data receives the same level of protection as in Europe.If we use providers based in the United States, we may transfer data to them if they are part of the EU-US Privacy Shield, which requires them to offer similar protection for personal data shared between Europe and the US.
If none of the aforementioned safeguards are available, we may seek your explicit consent for the specific data transfer.
You retain the right to withdraw this consent at any time. If you require further information about the mechanism we use to transfer your personal data out of the EEA, please contact us by submitting a support ticket or reaching out to us at [email protected]
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.The ICO’s address: Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AFHelpline number: 0303 123 1113Website: https://www.ico.org.uk/make-a-complaint
Last Updated: May 2025